Facebook Inc will increase the size of its initial public offering by 25 percent to raise about $15 billion, a source familiar with the matter said, as strong investor demand for a share of the No.1 social network trumped ongoing debate about the company's long-term potential to make money.

Facebook, founded eight years ago by Mark Zuckerberg in a Harvard dorm room, will add about 85 million shares to its IPO, floating about 422 million shares in an offering expected on Friday, the source told Reuters on Tuesday, declining to be identified because the information was confidential.
The expanded size, coupled with Facebook's recently announced plans to raise the IPO price range, would make Facebook the third-largest initial share sale in U.S. history after Visa Inc and General Motors.
Facebook declined to comment on the increased offering size, which was first reported by CNBC on Tuesday.
The social networking company is drumming up massive demand for the IPO even as slowing revenue and user growth spur questions about the long-term Facebook story.
"This is much more a spectacle, a media event and a cultural moment than it is an IPO," said Max Wolff, an analyst with GreenCrest Capital. "This is not a game of models and fundamentals at this point."
Earlier on Tuesday, General Motors said it planned to pull out of advertising on Facebook, underscoring worries about revenue growth.
GM's announcement, while ill-timed, should not seriously hurt Facebook's IPO reception for now as it may not be representative of advertisers' overall attitude, said Brian Wieser, an analyst with Pivotal Research Group.
"The demand for the IPO probably won't be affected materially by this," said Wieser. But he noted that there were probably a lot of calls between underwriters and investors following GM's announcement.
The IPO, Silicon Valley's largest, eclipses the roughly $2 billion debut by Google Inc in 2004.
Facebook raised the target price range to between $34 and $38 per share in response to strong demand, from $28 to $35, according to a Tuesday filing.
That would value the company at roughly $93 billion to $104 billion, rivaling the market value of Internet powerhouses such as Amazon.com Inc, and exceeding that of Hewlett-Packard Co and Dell Inc combined.
The increased price range made it very unlikely that Facebook shares would double on their first day of trading as they might have if the company had come out at the low end of its initial price range, Wolff said. He expects a first-day gain of about 10 percent.
"No rational person thought they were buying the stock for $28," said Wedbush Securities analyst Michael Patcher, noting that Facebook had traded as high as $44 in the secondary markets in recent months.
Facebook said in its latest filing that it arrived at the higher IPO price range after one week of marketing the offering -- part of a cross-country road show in which CEO Zuckerberg has taken the stage to lay out his vision for the company's money-making potential and its top priorities.
The price range hike, coupled with strong results from Internet and social media players Groupon Inc and China's Renren Inc overnight, contributed to a dotcom rally on Wall Street on Tuesday.
Shares of Pandora Media Inc rose 10.3 percent to close at $10.83, while Zynga Inc was up 7.7 percent at $8.56. Groupon climbed 3.7 percent to $12.17, while Renren gained 6.4 percent at $5.84.
Yelp Inc stock was up 3.8 percent at $20.80.
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